Email & Newsletter Marketing
At the end of the day, our job is not finished, once customers begin making purchases on your website. Instead, Convert Volume has developed a powerful strategy to keep customers returning to your website. By keeping users aware of your presence, you will see the return of users who will eventually transform into returning customers. We have a variety of techniques which have been specifically designed to succeed in this area. Convert Volume strongly utilizes email and newsletter marketing to entice customers to return to your website time and time again. This generally involves collecting user emails and sending out regular newsletters. I already know what you’re thinking. Every time I receive such an email, I simply delete it or move it to the spam box.
Interested Facts & Figures
Email and newsletters do not have to be boring, despite their advanced “age” on the marketing spectrum. In fact, more than 90% of online users shared that they read email at least 3 times a week, and save them more than 15% of the time if they are interested in the subject matter. Typically, email is best utilized when you have one item or message to share with the reader. Product announcements, new hires, and expanded product lines are great examples of when email marketing works well.
Newsletters have a much smaller view rate, about 54%, but a much higher rate of saving (29%) and referencing at a later time. Depending on the layout of your newsletter, you can also visually create excitement for your content by adding links, games, or several articles separated into columns. Newsletters are great when you have multiple items of interest to share, and want to enhance your brand as a whole. The “save” rate is higher than email because the reader wants to read it at a later time, or jot down key information.
Both email and newsletter marketing require a professional to create compelling content aimed at your market niche. Each has it’s own set of successful tactics to ensure success, and the pros at Convert Volume are ready to design yours. It’s all about opening up!
Our Strategies Make it Easy to Entice Customers
At Convert Volume, we fully understand the importance of a developing and utilizing a successful email marketing campaign. The first aspect involves collecting and storing emails of your website’s visitors. Our customized website design makes this a very easy process which is all but automatic. We have developed strategies which make it easy to entice customers to sign up for your newsletter or email list. Once we have compiled a large list of emails, we will begin to utilize our powerful email marketing campaign to lure customers back to your website time and time again.
Convert Volume has employed a wide range of experience technicians who are capable of developing interesting and eye catching newsletters. These emails are crucial for turning visitors into repeat customers. By creating eye catching and exciting newsletters, those within your email list will feel compelled to return to your website to see what you have added and your new products. By using excellent graphics and compelling articles, our newsletters have been proven to be effective. They have been tested numerous times and we continue to improve our techniques to keep up with growing demands.
As Convert Volume continues to improve our email campaign, we develop specific techniques for specific customer needs. Our email collecting techniques are awe inspiring and are capable of collecting hundred of emails. With a larger database, you’ll be able to advertise to a larger customer base. Convert Volume completely understands the importance of possessing a massive email list and being able to send compelling emails to the customers within that list. This is our goal, our strategy and we will not stop until we live up to your standards. Here at Convert Volume, we are constantly researching and attempting to improve our email campaign to stay ahead of our rivals. With us, we will ensure that you receive the best email campaign available that will put you above your competition.