Ecommerce SEO Marketing

Here is where this whole process gets a bit tricky. If you have multiple products or services, you will need a unique SEO strategy for each item. Now, before you pull your hair out at the thought of creating that monster, take a deep breath, and relax. This is where Convert Volume shines. We can take the most complex product or service list, create a successful strategy for each one to obtain a high search engine ranking, and mold it into one dynamic and beautiful eCommerce experience for you and your customers. And that’s not all. We manage that site, make enhancements as needed, and immediately respond to changes. Then, we report back to you to confirm what we did and why it was done. The vast majority of our competitors leave that puzzle assembly to you, or only offer a search engine ranking for the site as a whole, instead of each individual product or service.

The beauty of a well-executed eCommerce site is that each product or service name also doubles as a keyword. This not only makes it easier to create an optimization strategy, but encourages consistency with your entire line. Long-tail keywords are also making a comeback in a big way, and offer even greater chance for higher search engine ranks, with less competition. Think about it. If you search for “horses”, you will most likely generate millions of results with heavy competition for the top spots. But, if you search the phrase “How are Clydesdale horses trained?”, you will generate far fewer results, but with a greater chance to be ranked higher up on the list. What does this mean for you? Glad you asked. It means that your site has the potential to rank under hundreds or thousands of searched phrases across the web IF these phrases are properly tagged and utilized. And that ultimately means that you make more sales, and earn more dough.

What would eCommerce be without a little fun? Most people like coupons, and offering them to your customers will generate immediate goodwill, especially if your site is new.

Newsletters are a great way to promote your business, and highlight individual services, all while providing the opportunity to teach your market niche things about you that they would not otherwise know. Plus, we can easily track who is reading the newsletter, and how long they spend on each section so you know what topics to keep, and which ones to trash. Both coupons and newsletters can be promoted on social media sites to gain views and usage, and start a conversation about your offerings. We enjoy working with clients to develop both ideas.

We understand the complexity of selling products online. The innumerable number of available products can be overwhelming to deal with. Our tailor made eCommerce SEO service will help market each of your products and develop a strategy to sell your products. Here are Convert Volume, our team will develop a thorough understanding of your existing products and work with you to help build a customer base. We understand that each of our clients will be dealing with a different set of products and a totally unique customer base. With our help, we’ll fully develop a strategy that will be perfectly suited to sell your products to your specific customers.

Reviews and review sites are booming, and you need to be a part of the action. Let me back up. You need to be part of the action if your product and service brand and experience are in good shape. Otherwise, the negative reviews could literally put you out of business. Popular review sites like Yelp, Angie’s List, and Merchant Circle can be utilized as part of your branding strategy, as well as hundreds more niche specific sites. Convert Volume will make recommendations as to which sites to suggest customers use when reviewing purchases from you. And once you do receive a negative review, which hopefully would be a rare occurrence, we can help you leverage that information and reach out to the customer to potentially turn the experience around. Or even turn it into a public relations opportunity. Either way, we can help. After all, you only get one reputation!

As you can see, the amount of information that makes up your brand can initially be overwhelming, and many firms pass you from department to department depending on their expertise. Every time you are passed off, a little bit of information is lost, and what you end up with is not what you expect. That’s why Convert Volume offers each client a dedicated account manager to do all of the legwork for you. This not only easier for you, but allows for your message to remain consistent throughout the process. We only hire account managers who have a working knowledge of information technology, marketing, web content and design, and eCommerce. You win.