Local Search Engine Optimization
How Local Can You go? (with SEO Strategy)
A term that has been gaining attention the past few years is “Local SEO”. This simply means that to achieve the best outcomes, you may want to include location-based searching, which is especially effective if you have a brick and mortar place of business. Here at Convert Volume, we strike in being able to create a website and making it a presence within the business’ local community. We understand the process and will work diligently to ensure that local customers will be able to find your website quickly and easily using all of the major search engines. Now that mobile applications utilize accurate GPS technologies, local SEO marketing can literally guide customers to your door from where they are at any given moment. At Convert Volume, we strive to perfect all areas of local search engine optimization. We will work to drive visitors to your website using positive reviews. This technique will establish your company as reliable within the local community. Others will be more willing to give your business a go, after reviewing all of it’s positive reviews. Search engine optimization begins on your website and we’ll make sure that it is properly prepared for the major search engines by fixing any on-page errors we encounter. We’ll scour your website, find errors and fix them as we go. This includes image tags, link tags and onsite keywords.
What Counts in a Local SEO Strategy?
A solid local SEO strategy will include good keywords, accurate citations, and compelling photos, much like a traditional SEO plan. But with local searches, reviews and geo tagging become equally important. The greater the number of positive reviews you receive from customers, the greater your traffic. When using Google applications, these reviews from popular sites like Angie’s List, Yelp, and Amazon can add a layer of trust to your brand, and encourage new customers to visit. Some of these sites allow for a link on their site directly to yours, which is great validation for you and your business. Geo tagging assists potential customers in getting to your location, and shares directions, and sometimes tips, for making the best of the experience.
Convert Volume Offers Services to Identify & Utilize The Following:
- Website optimization for the local SEO search arena, including addresses, phone numbers, map links, and directions.
- Accurate business listing details submitted to the appropriate search engines like Google, Bing, Yahoo!, and AOL.
- Reviews that encourage current and potential customers to visit your place of business.
- Links from reputable sites that enhance your traffic, reinforce your brand, and drive sales of your product or service. These can be with other local businesses, area bloggers, and even media outlets.
- Ad listings on appropriate sites like CraigsList, or local newspaper sites, that showcase your offerings.
- Social media utilization on sites like Twitter, Pinterest, Facebook, and others that encourage great traffic and brand recognition.
- On-page fixes that develop key word monitoring required to ensure search engine “crawling” is accurate, and fixes those items that are not.
- Link building is a crucial part of local search engine optimization. After extensive keyword research, we’ll begin building links from local websites using appropriate and powerful keywords.
When it comes to local search engine optimization, it is extremely important to keep effort constant. The work does not stop once the website is up and running and visitors are pouring in. Instead, we strive to deliver our customers an accurate report at the end of every month. Using analytics, our reports are highly detailed and extremely accurate. We provide our customer with this information and explain the details to them. This information will help our customers understand our progress and the steps we’re taking to market their websites.
| Compare all plans | Economy | Deluxe | Ultimate |
|---|---|---|---|
| Campagin Setup Fee | $350 | $450 | $550 |
| Monthly Management (from 2nd Month) |
$550 |
$950 |
$1,250 |
| Targeted Keyword / Phrases - ''GeoTargeted/Local keywords'' | 10-12 | 20-24 | 35-40 |
| Guaranteed Keywords ranking in Top 10 Position of Google | 8 to 10 | 16 to 18 | 30+ |
| Delivery Time Frame | 6-8 Months | 6-8 Months | 6 Months |
| Monthly Work Status Reports | YES | YES | YES |
| Client Support | Email/Chat, Phone | Email/Chat, Phone | Email/Chat, Phone |
| On Page Optimization | |||
| Keyword Research Locally Optimized & GeoTargeted | Yes | Yes | Yes |
| Website Analysis | Yes | Yes | Yes |
| Competitive Analysis | Yes | Yes | Yes |
| Search Engine Optimization Strategy | Yes | Yes | Yes |
| Website Structure Optimization | Yes | Yes | Yes |
| Canonicalization | Yes | Yes | Yes |
| HTML Code Optimization | Yes | Yes | Yes |
| Title and Meta Tag Creation & Optimization | Yes | Yes | Yes |
| Anchor Tag Optimization | Yes | Yes | Yes |
| Content Optimization - Recommendations & Directions ONLY | Yes | Yes | Yes |
| Image Optimization | Yes | Yes | Yes |
| Page Emphasizing | Yes | Yes | Yes |
| HTML Sitemap Creation | Yes | Yes | Yes |
| Google XML Sitemap Creation | Yes | Yes | Yes |
| Robots.txt Optimization | Yes | Yes | Yes |
| Google Analytics Setup & Monitoring | Yes | Yes | Yes |
| Google Webmaster Tool | Yes | Yes | Yes |
| hCard or Schema Markup For Local Search Result | Yes | Yes | Yes |
| NAP/Maps Optimization/Management | |||
| Google Places - Setup / Optimization | ✓ | ✓ | ✓ |
| Google+ Page Setup / Optimization | ✓ | ✓ | ✓ |
| Google Places - SEO copywriting | ✓ | ✓ | ✓ |
| Google Places - Photo/Multimedia additions (Content Provided by Client) | ✓ | ✓ | ✓ |
| Google Places - Categories setup | ✓ | ✓ | ✓ |
| Google Places - Address matching | ✓ | ✓ | ✓ |
| Bing Local - Local optimization | ✓ | ✓ | ✓ |
| Yahoo! Local - Local optimization | ✓ | ✓ | ✓ |
| Customer Review Building Guide | ✓ | ✓ | ✓ |
| Dedicated account representative | ✓ | ✓ | ✓ |
| Foursquare checkins - Verification/setup of location | ✓ | ✓ | ✓ |
| Local optimization at 5 other local business websites (superpages.com, urbanspoon.com, yellowpages.com, etc) | ✓ | ✓ | ✓ |
| Business Listings - Ad listings - Business Profiles | |||
| Business Listing to Major Business Communities/Websites | YES | YES | YES |
| Classified Ad listings | 50 Monthly | 100 Monthly | 150 Monthly |
| Brand Protection or Business Profiles Over Major Sites ( Knowem) | 15 | 25 | 35 |
| Info graphics Creation | NO | YES | YES |
| Info graphics CREATION | NO | 1 per 3 Months | 1 per 2 Months |
| Slide / PPT / PDF Creation | NO | NO | NO |
| Slide / PPT / PDF Submission - Provided by client** | NO | YES | YES |
| Content Marketing & Linkbuilding | |||
| On site blog creation | YES | YES | YES |
| Blog Writing for onsite Blog Posting | 1/Month | 2/Month | 4/Month |
| 3rd Party blogging or Blog posts -- UNIQUE*** Hand Written | 10 | 20 | 30 |
| Press Releases OR News Distribution | 1 Normal | Premium Email buzz (2) per month | Premium Email buzz (4) per month |
| Article Marketing | 1 | 2 | 3 |
| Yahoo Answers or Other Popular Q & A buildings | 5/month | 10/month | 15/month |
| Image Submission | (5)_ Every 3 months | (8)_ Every 3 months | (10)_ Every 3 months |
| Search Engine Submissions | YES | YES | YES |
| Social Bookmarking | 300 | 500 | 800 |
| Directory Submission | 100 /Month | 150 /Month | 200 /Month |
| Social Media Marketing | |||
| REAL** Dedicated Social Networking Activities HOURS/Month | 15 hours | 25 hours | 35 hours |
| Facebook Account Setup | YES | YES | YES |
| Twitter Account Setup | YES | YES | YES |
| G+ Account Setup | YES | YES | YES |
| Facebook Fan page Creation with Likes | YES | YES | YES |
| Twitter Followers | YES | YES | YES |
| Google+ Activity | YES | YES | YES |
| Youtube Channel Creation (Need 4-5 Video from Client End) + Increase Views | No | No | YES |
| Performance over more Social Sites (Pinterest, Instragram, Myspace ETC) | YES | YES | YES |
Setup fee + 1st Month Cost |
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